David Lance Goines: A Master of the Artful Poster Speaks

A 1983 poster by David Lance Goines. Produced for the Pacific Film Archive (Tom Schmidt), University of California Art Museum, Berkeley. Courtesy of the artist.

A 1983 poster by David Lance Goines. Produced for the Pacific Film Archive (Tom Schmidt), University of California Art Museum, Berkeley. Courtesy of the artist.

Since 1968, graphic artist David Lance Goines has blended whimsy and precision to produce posters for clients as far-ranging Chez Panisse restaurant, Ravenswood Wine, the Bay Area Rapid Transit System, poetry readings and nurseries.

On Saturday, April 23, the airplane-shunning artist will arrive in Santa Fe by train for a combination lecture and exhibition, co-sponsored by the Press at the Palace of the Governors, Fisher Press and the New Mexico chapter of AIGA, the professional association for design.

His 2 pm lecture in the History Museum Auditorium, titled “David Lance Goines: A Life in Posters,” costs $10; $5 members of AIGA; free, students with ID. Seating is limited. A 4-6 pm reception at Fisher Press, 307 Camino Alire, in Santa Fe follows the lecture. Copies of his new book, The Poster Art of David Lance Goines, A 40-Year Retrospective (Dover Press, 2010), will be available for sale and signing. The gallery will display the exhibition David Lance Goines: A Life in Posters through May 14.

The book is stuffed full of his work, including 155 full-color posters promoting movies, galleries, restaurants, and concerts. You can get a sneak peek — and have a delightful time — wandering through an online assortment of his designs here.

Mixing influences of artists like Toulouse-Lautrec and J.C. Leyendecker, Goines proves that, contrary to some art historians’ claim, the “golden age” of the poster didn’t end with World War I but has continued through Rosie the Riveter, 1960s Fillmore concerts and more into the 21st century.

Goines has produced hundreds of designs for posters, books and exhibitions featuring his distinctive Arts & Crafts style. In 1968, he founded the Saint Hieronymus Press in Berkeley, California. One of the few graphic artists who designs and prints his own work, Goines uses both letterpress and photo-offset lithography. The Library of Congress, Museum of Modern Art, and Louvre have collected his work.

As both a museum exhibition about the historic presses of New Mexico and a working print shop that produces award-winning books, posters and other materials, the Palace Press takes as part of its mission to “bring people who are at the top of their field in graphic arts and publishing to share their expertise with the community,” said curator Tom Leech.

The public is welcome to this special event, but come early. Like we said, seating is limited.

(Goines, by the way, is also a 17-gallon blood donor whose other publications include The Free Speech Movement: Coming of Age in the 1960s; and Punchlines: How to Start a Fight in Any Bar in the World.)

Here are two more examples of his fine work:

"Grow What You Eat," 2008, marking the 37th anniversary of Chez Panisse.

"Grow What You Eat," 2008, marking the 37th anniversary of Chez Panisse.

"Hillside Club," 2008, for the Hillside Club of Berkeley, Calif.

"Hillside Club," 2008, for the Hillside Club of Berkeley, Calif.